Archives For December 2015

Technology has become an integral part of the business experience. The power and reach of websites has been elevated thanks to the arrival of mobile internet technology. One particular element of the online experience that can be put to good use in any industry is social media. Websites and applications like LinkedIn, Facebook, Twitter, and more can ease communication goals, allow for quality engagement, and provide precise marketing strategies. The keys to any social media strategy involve organization and planning, which means there are a few ways to enhance the effectiveness of social networking in any business.

Separate Accounts

With a number of different social media sites available, utilizing different service for particular clients can greatly simplify the experience. For example, users attempting to secure access to a particular corporation, like the M1 Group for example, are usually seeking to connect to Azmi Mikati because of his position as CEO. By separating accounts dedicated to business from personal accounts, the total advantage of social media can be harnessed.


People respond to visuals, and since cameras exist on just about every device imaginable, putting images to use in social media should be priority for any business. To eliminate any potential confusion, pictures should be focused, well-lighted, and clearly state a relationship to the company. For directory type of social media accounts, a professional portrait of the individual should be used because it could be the first thing any customer or potential employee sees.


The gift of the internet allows pages, profiles, and social media accounts to be linked together in a finely choreographed dance of information. To avoid sending users to the wrong pages or locations, links should be verified. In addition, search engine optimization strategies utilize links, which means some adjustment might be in order to get the social media page to appear higher in search rankings.

Complete Profiles

Information is at the heart of the internet. Because social media deals with companies, rank and file employees, and executive officers, a complete profile is of the utmost importance. While a few short sentences can give users a clear look at the company or individual, a few well thought out paragraphs can remove all doubt. In short, a little more information is much better than too little information.

Easy to Find

Social media is a phenomenon that counts billions of users across the globe. The chance of similar names, duplications, and omissions making an account hard to find is always a distinct possibility. Companies, organizations, and individuals want to make sure their profiles are easily distinguished from the pack. A combination of images, names, and other indicating factors can help ease the process and make the company account much easier to find for customers, suppliers, and other stakeholders.

In the end, social media can be a valuable property for every business. Enhancing the effectiveness of the tool and elevating the reach of the page relies on a lot of factors. By using complete profiles, relevant pictures, and making the page easy to find, companies and organizations can increase traffic to websites, smooth communication challenges, and seize a number of marketing opportunities. Use of technology is increasing as companies strive to optimize processes, and social media is playing an integral part of those plans.