How to successfully create and build a brand identity

Justin W —  November 5, 2016 — Leave a comment

Creating a successful brand is not just about offering a quality product, but also creating a brand identity that resonates with your clientele.  When your buyers, feel a connection to your brand this will influence their purchasing decisions and generate customer loyalty. Here are some helpful tips, and marketing strategies to help you create and build a quality brand identity.

  1. Identify your target market and create a marketing campaign that reaches them personally.

For example, if your product or service is geared toward mothers in their twenties and thirties then it’s important to make sure that your marketing conveys an acute understanding of the concerns that mothers face such as the health and education of their children.  Another way to reach your clientele on a personal level, it is to interact with them across social media platforms. This way you can learn about the specific likes and dislikes of your customer base and cater not only your product but your marketing to their unique tastes.  For example, if health and nutrition are trending topics across your Twitter account, then you should not only create a social media marketing campaign that addresses these topics, but also create content to be featured on your website that addresses these topics as well.

  1. Make sure that your brand has a specific message.

Whether it’s that your company offers quality services for a reasonable price or that all of your products for animal cruelty free having a specific message that your clients can identify your brand by is as important as having a quality logo.

  1. Don’t be afraid to exploit your competition’s weaknesses.

Researching your competition is important for any company.  But when you’re establishing a new brand it is imperative that you find a way to stand out from the rest of the pack. One of the most effective ways to achieve this is by identifying how your product or service excels in an area where your competition have fallen flat.

When you use these steps and create a brand identity, it can truly help your company obtain and maintain success. The longevity of your brand can truly be linked to the identity you create for your brand and your customer’s connection to the brand.  A stellar example of this is JC Penney, whose name has been synonymous with quality products for reasonable prices for decades.

Justin W

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